Blaze Your Own Trail

Wildfire Has a New Tagline—And It Means More Than You Think.

We're excited to introduce Wildfire Credit Union's bold new tagline: Blaze Your Own Trail.

This isn't just a catchy phrase—its a reflection of who we are and where we're going. It captures the spirit of independence, empowerment, and forward momentum that defines both our members and our mission. Whether you're buying your first home, launching a business, or planning for the future, Wildfire is here to help you take charge and move forward with confidence.

So why the change? As Wildfire prepares for exciting new developments, we knew it was time for a refresh—something that re-energizes our members and employees, reflects our vision for the future, and lets the world know: we're ready to lead, grow, and inspire.

Blaze Your Own Trail is more than a tagline. It's a call to action. A mindset. A promise. It represents our renewed commitment to supporting every unique financial journey—with personalized service, trusted tools, and unwavering support every step of the way.

What’s That Triangle in Our Logo? Meet the Flutter.

You may have noticed the triangle-shaped element in our logo and wondered what it means. That shape is called the Flutter, and it’s more than just a design—it's a symbol of who we are.

We’ve taken this opportunity to redefine the Flutter and make it a central part of our brand identity. It now represents the three essential pillars that make Wildfire Credit Union what it is: Our Members, Our Employees, and Our Community.

At the center of it all are our members—the largest and most vital part of the Flutter. Everything we do starts with you.

Our employees form the core, bringing our values to life through dedicated service, personal connections, and a commitment to excellence. When we support our team, they can deliver the personalized, exceptional service you deserve.

And finally, our community—the place we call home. Through volunteering, donations, and sponsorships, we work to make a meaningful impact where it matters most.

Together, these three parts form the new Flutter Unification, a symbol of our purpose and a daily reminder of what we stand for.

It’s not just a logo—it’s our mission in motion: to blaze new trails, to lift one another up, and to create lasting, positive change.