Job Summary
We are seeking a creative, strategic, and results-driven Social Media Specialist to join our team. The ideal candidate will manage and grow our social media presence across platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels. This role is responsible for developing innovative social media campaigns, and identifying opportunities to increase audience engagement, brand awareness, and membership growth. The ideal candidate stays current with social media trends, understands what resonates with different audiences, and knows how to turn creative ideas into compelling content that supports business objectives. A portfolio of social media content, campaigns, or videos demonstrating creativity and results is highly desirable.
Responsibilities
- Social media management
- Performance measurement and reporting
- Evaluate campaign effectiveness
- Use data insights to continuously improve social media strategy
- Bring the Wildfire brand to life through storytelling, community engagement, financial education, and content that reflects our brand promise to help members Blaze Your Own Trail.
- Responsible for social media campaigns and engagement
- Responsible for content creation and development
- Responsible for the Wildfire brand, compliance, and collaboration
Knowledge
- Strong written communication, proofreading, and storytelling ideas
- Creative mindset with the ability to generate fresh content and campaign ideas
- Understanding of social media trends, platform algorithms, audience behavior, and engagement strategies
- Basic graphic design, photography, and video editing skills
- Strong organizational and time management skills with the ability to manage multiple projects and deadlines
- Ability to work independently
- Willingness to experiment, learn, and adapt as social media platforms and audience expectations evolve
Education/Certification
- Associate’s or Bachelor’s degree in marketing, communications, digital media, public relations, or related field preferred; equivalent experience may be considered
Experience Required
- Proven experience as a Graphic Designer, Multimedia Designer, or similar creative role
- Two or more years of experience managing social media accounts for a business, organization, agency, or established brand preferred
- Demonstrated experience creating social media content and managing multiple platforms
- Experience with short-form video creation, particularly Instagram Reels and TikTok, strongly preferred
- Experience using social media scheduling, analytics, and reporting tools preferred
