Community

Midland Santa Parade

Wildfire employees dressed up as reindeer before start of parade in front of Wildfire Jeep.
To celebrate the start of the holiday season and support cherished local traditions, Wildfire was thrilled to take part in the Midland Santa Parade. We had a blast bringing Grandma Got Run Over by a Reindeer to life as reindeer games filled the streets and holiday cheer was in full swing. Events like this bring our community together in such a special way, and we loved kicking off the season alongside families, friends, and neighbors throughout Midland. Thank you for welcoming us—we were honored to be part of the celebration!